Stepping into the world of wildlife nutrition, we’re about to uncover a game-changer that’s transforming how we approach deer management and wildlife care. At the NRA’s Great American Outdoor Show, I had the pleasure of catching up with Barry Breidegan, Founder of Forget Genetics, a company that’s redefining what’s possible in the realm of wildlife nutrition.
The Forget Genetics Difference
What sets Forget Genetics apart in the crowded field of wildlife nutrition? It’s not just about the products; it’s about the passion, expertise, and family-driven approach that fuels every aspect of their business.
Barry explains, “We’re a family run business. We mix, manufacture, package everything that you see on the website, other than our backpack.” This hands-on approach allows them to maintain strict quality control and continuously innovate based on real-world results.
But it’s not just about being family-owned. Forget Genetics has taken a unique approach to product development:
They’ve stepped away from university and high-fence farm methodologies.
Their products are developed in the field, based on real-world observations and side-by-side comparisons with competitors.
Every ingredient is carefully chosen to maximize effectiveness and value for the customer.
This commitment to quality and effectiveness has led to impressive results. As Barry proudly states, “Every day that we’ve been here this year, we’ve set sales records every day.”
Beyond Deer: A Holistic Approach to Wildlife Nutrition
While many associate Forget Genetics with deer nutrition, their impact extends far beyond. They’re actively expanding their reach:
Working on products for moose in Connecticut
Developing solutions for elk out west
Creating specialized products for bear, including their popular bear lollies
This diversification showcases Forget Genetics’ commitment to holistic wildlife care. As Barry puts it, “All we do is wildlife in our mill. We don’t do cattle, we don’t do sheep, we don’t do horses. We just do wildlife.”
The Proof is in the Results
The effectiveness of Forget Genetics’ products is evident in the success stories of their customers. Barry’s “wall of fame” at the show displays impressive bucks taken by clients using their products. But it’s not just about trophy animals; it’s about the memories and experiences their products help create.
“Your success has been our success,” Barry emphasizes. “Your pictures, your stories, unbelievable stories, and they’re all heartfelt which we truly appreciate us being able to be part of what your life’s memories are.”
A Customer-Centric Approach
What truly sets Forget Genetics apart is their dedication to customer service. When you reach out to them, you’re not talking to a faceless corporation:
You’re speaking directly with Barry, his wife, or another family member involved in the business.
They go above and beyond, with Barry often personally delivering products to customers when he’s in their area.
They prioritize value, even advising against certain online purchases (like buckets) when shipping costs would outweigh the product’s value.
This level of personal attention and commitment to customer satisfaction is rare in today’s business landscape.
The Impact on Wildlife Management
Forget Genetics isn’t just changing the game for individual hunters and wildlife enthusiasts. They’re making waves in the professional realm as well:
Outfitters across the country are adopting their products, recognizing the tangible benefits they provide.
They’ve become the official feed company for Treezyn Camouflage, a testament to the quality and effectiveness of their products.
Their expanding dealer network (75 dealers across the East Coast and as far west as Nebraska and Kansas) is making their products more accessible than ever.
What We’ve Learned About Wildlife Nutrition
Our conversation with Barry from Forget Genetics has shed light on several key insights:
1. The importance of field-tested, scientifically-backed wildlife nutrition products
2. The value of a family-run business in maintaining quality and customer satisfaction
3. The potential for specialized nutrition to impact wildlife beyond just deer
4. The role of customer feedback and success stories in driving product innovation
For those looking to elevate their wildlife management efforts or simply attract more animals to their property, Forget Genetics offers a compelling solution. Their commitment to quality, customer service, and continuous improvement sets them apart in a crowded market.
Ready to experience the Forget Genetics difference for yourself? Visit www.forgetgenetics.com to explore their product line and find a dealer near you. Remember, when you choose Forget Genetics, you’re not just buying a product – you’re investing in a partnership with a family-owned business dedicated to your success in the field.
