THE DECISION HOUR
Welcome to The Decision Hour, the podcast where we explore the tough decisions that people from all walks of life have made and the impact those choices had on their lives.
Each episode, we sit down with a different guest who shares their personal story of a time when they found themselves at a crossroads, with their feet on the line, and they had to make THAT decision. Our guests come from all different backgrounds, from business leaders and entrepreneurs to athletes, artists, and everyday heroes.
Through these candid conversations, we delve into the thought process and emotions behind each decision, exploring the challenges and obstacles that our guests faced, as well as the lessons they learned along the way.
Whether you’re facing a tough decision in your own life or just looking for inspiration and motivation, The Decision Hour is the podcast for you. So join us each week as we explore the tough choices that shape our lives and help us become the best versions of ourselves.
On this episode of The Decision Hour, I sat down with Joe Rubin, CMO and co-founder of Mowpod, to talk about what it actually takes to grow a podcast audience today. Joe shares his journey from venture capital to building Mowpod, a marketing agency that charges on performance and turns down clients who are not ready to advertise. We break down why organic podcast growth is so tough, how AI is changing podcast marketing, and the pitfalls podcasters often face, from podfade to common tech mistakes. Joe gives real advice on when to invest in advertising, optimizing SEO, and using tools like charts.mowpod.com. Plus, he reveals his must-have AI tools and encourages creators to embrace new technology, no matter their experience level. If you are tired of posting into the void and hoping something sticks, Joe gives you the real playbook for what actually works. This is the conversation you need to hear.
Checkout: https://mowpod.com
Follow on Instagram: @itsmowpod
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